Radio

"This type of electricity" :50

"My computer is on" :50

Print

Homes (pdf, 150 dpi)

Factories (pdf, 150 dpi)

Logo (pdf, 150 dpi)

Outdoor

"A New Type of Home Improvement" (billboard, jpg)

Campaign Documents

Fact Sheet about CESA's Clean Energy Campaign. 2 pages. (pdf)

Building Renewable Energy Markets: A Public Education Strategy for State Clean Energy Funds, Lyn Rosoff and Richard Earle, February 2002. (pdf)
A report that reviews previous marketing efforts for clean energy and recommends a branding campaign. 78 pages.

Qualitative Analysis: Message Development Focus Groups, RealityCheck, Inc., November 2003. (pdf)
A report detailing the results of the focus groups research performed for the CESA Clean Energy Campaign. 60 pages.

Branding Clean Energy: A Public Education Approach to Clean Energy Market Building, June 2004. (pdf)
A PowerPoint presentation about the CESA Clean Energy Campaign. 52 slides.

CESA Clean Energy Campaign Logo Usage Guidelines

CESA Clean Energy Campaign Material Usage Guidelines

CESA Member Clean Energy Campaigns


CleanEnergyRI.com -- a new campaign from the Rhode Island Renewable Energy Fund and SmartPower.

CESA Member memo from SmartPower on Dial Tests of CESA Television Advertisements, by Brian Keane, SmartPower, September 2004.